Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
Ray Poynter reports on a meeting of the ESOMAR Council, held virtually.
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This post looks specifically at the data from Spain.
Here is Ray Poynter’s report back on the latest meeting of the ESOMAR Council. It should have been in person, but that was pre-COVID – so we conducted the meeting via Microsoft Teams.
Here are the results from Wave 2 of NewMR’s global study into how insight and research professionals are coping with the pandemic crisis.
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?
The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.