Five online training courses
Online, in-person training with Ray Poynter
For many years Ray Poynter has been offering training courses to a range of private and public organisations. Four of these courses are now being offered directly to NewMR’s contacts and a fifth in conjunction with The Research Society from Australian.
An introduction to communicating the story in the data
| Course Date: | Wednesday, 30 August, 2023 |
| Start: | 10am New York (3pm London, 4pm Paris) |
| Cost: | US $180 |
| Duration: | 2 hours |
In this two-hour course, you will be given a straightforward method for communicating stories that lead to action. This session utilises Ray Poynter’s ‘Think, Feel, Do!’ model to link the facts from your project to the needs of the audience. This model acknowledges that people need to ‘feel’ that the story you are telling them is correct and ‘feel’ that the recommendations are right if they are going to adopt them.
Click here to register for this course.
Introduction to Story Finding
| Course Date: | Wednesday, 20 September, 2023 |
| Start: | 1pm New York (6pm London, 10am Seattle) |
| Cost: | US $180 |
| Duration: | 2 hours |
Before storytelling comes story finding. In this two-hour, in-person, online training course Ray Poynter takes you through a set of steps that will help you find the message in data, in effective and efficient ways.
Click here to register for the course.
Getting Started with Storyfinding
| Course Date: | Thursday, 30 21 September, 2023 |
| Start: | 2pm Sydney, Midday Singapore |
| Cost: | Check TRS website |
| Duration: | 2 hours |
This Core Skills course is offered in conjunction with The Research Society, it is designed to introduce the process of Storyfinding – working through the process from problem definition to arriving at the output of a summarised story.
TRS members and members of APRC associations will get a discounted price.
Click here to register for this course.
An Introduction to Using Scenario Thinking
| Course Date: | Wednesday, 26 October, 2023 |
| Start: | 10am New York (3pm London) |
| Cost: | US $275 |
| Duration: | 2 hours |
In this two-hour course, you will be introduced to the use of scenario thinking. In uncertain times, creating predictions and forecasts can be risky. By contrast, scenario thinking focuses on creating a series of plausible futures, allowing your organisation to create robust responses to events as they unfold.
Click here to register for this course.
An Introduction to Market Research Statistics
| Course Date: | Wednesday, 22 November, 2023 |
| Start: | 10am New York (3pm London) |
| Cost: | US $120 |
| Duration: | 90 minutes |
This course provides a useful reminder/introduction to the key statistics that we use in the world of insights and market research. In this 90-minute session, we will start with the basics such as means, median, distribution and the types of scales we use. The course will then move on to topics such as correlation and the ideas underpinning significance testing.
Click here to register for this course.