New Approaches to Data Collection

Posted by Ray Poynter, 19 March 2019.

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At this year’s Festival of #NewMR there were seven presentations that focused on changes to the way data is collected. These seven explored mobile apps, online communities, linking first-party & second-party and third-party data, gamification, chatbots, and passive data. To quote William Gibson ‘The future is already here – it’s just unevenly distributed.”

These presentations show how the new solutions are being used today to reduce the load on the participant, to leverage multiple sources, to answer a wider range of business questions.

Click on the links below to access the slides and recordings from the presentations.

• Our expert tips to decode hyper-connected consumers’ expectations, Delphine Parois, Strategir. A case study using a mobile app to explore wine purchasing in France.
• The New Research Paradigm: More Show and Less Tell, Douwe Rademaker, Ipsos. Using short surveys, images, passive data collection and mobiles to find out more but ask less.
• Making data actionable: A look at the power of people-driven data in activating consumer segments, Jason Dodge, Lightspeed. How to integrate data from multiple sources to facilitate activation, including the combination of First Party, Second Party, and Third Party data.
• The magical power of play, Jeroen Spetter, Ruigrok NetPanel. An example of how game-thinking can be applied to data collection.
• The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations, Martin Powton, Wizu. Chatbots are set to be the next big thing in market research and this presentation gives a good introduction to them. 
• Lessons Learned from a Decade of MROC Use, Emily Paladino. Advice on how to choose a supplier and create an effective online community that delivers value to the organisation, from the client’s perspective.
• Living and Breathing Quit-Smoking Journeys – Using online communities and behavioural economics to reduce adult smoking, Irina Dimitriade, Mustard. A case study that looks at how an online community was utilised to help people quit smoking.