A couple of times recently I have had a several discussions with research colleagues about whether simply asking Male/Female is adequate or even fair in this day and age. Before, discussing the number of options it may be best to […]
Recently Kevin Gray asked, in the LinkedIn NewMR group, “When you hear a claim that a marketing research methodology is “valid”, what does that mean to you?” The question elicited a range of views and here is a tidied up […]
The NewMR blog returns from its sabbatical today. We envisage that the blog will host a wide range of content, but it will be focused on the theme of NewMR. The NewMR blog will be a place where we can […]
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.