AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou

Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS Conference in Melbourne. Let’s face it, Market Research conferences aren’t a place we normally associate with a few laughs (from the stage, it’s different off stage!), but not only did the AMSRS provide delegates with two comedians (one of which was a Market Researcher) but we also had presenters using humour to make some valid points. These giggle-inducing moments were in the opening talks; Tom Ewing of BrainJuicer keynoted about Reasons to be Cheerful with his ever-present-on-Twitter co-presenter buddy ‘Old Man CrossTabs’ (@OldSchoolMRX on Twitter, if you’re interested in following) who would chime in every now and then during Toms talk with some words of wisdom, but was used to provide a stark contrast between the expectations of ‘Old MR’ (personified by Old Man CrossTabs) and ‘New MR’, brought to life through BrainJuicer case-studies and examples. The next talk included a flying lettuce through the slides, meant to highlight to power of subliminal messaging and subconscious decisions. Interestingly, the presentation which included a flying lettuce in Leigh Caldwell’s talk didn’t make me want to choose lettuce for lunch, but did act as […]