Forewarned is forearmed! The case for IIeX

Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can attend one of the IIeX events (in Europe, North America, Latin America, and the Southern Hemisphere) I strongly recommend it. Business is changing, society is changing, and consequently research is changing. If you hope to be enjoying work in five years then you need to have a plan for how you are going to stay relevant to clients and customers. Why IIeX? Most conferences and events have their purpose, AAPOR explore the methodological boundaries, MRMW advance the cause of mobile market research, the trade bodies provide coherence and shared learning for the members of the industry. IIeX has a very different purpose, in my opinion. IIeX represents the contested future, a set of different visions pitched in dialogical conflict. IIeX is not curated to find the best, or the most likely, or the most thought through. IIeX presents the superposition of differing waves of innovation, investment, and imagination. To give you a taste of what I mean, here are some of the highlights you can see in Atlanta (June 16 to 18) Clients agitating for change: Sion Agami from P&G, Ryan Backer […]