MR – growing…growing…going…? – Nasir Khan

Post by Dr Nasir Khan, known on Twitter as @Banglaman, founder of Somra-MBL, Bangladesh. Buzz abounds on the MR industry’s future! Is it facing just threats, or fast becoming a ‘goner’? Interesting…An industry that has been doing SWOT analyses for commercial as well as social ventures, is doing its own SWOT now. The right thing to do! Many researchers think that the global MR industry has gone ‘berserk’, heading towards demise, while others feel it’s doing just fine, provided we think and see the big picture (big data included, pun intended), and accept change. As I write this blog, I am aware that, being a researcher in an emerging market, I ought to think and express my thoughts on MR SWOT from this market’s perspective. However, the more I think along this line and compare with what leading researchers from developed nations say on different platforms (ESOMAR events, NewMR webinars and podcasts, the GreenBook Blog, etc.), the more I am convinced that, due mainly to globalization, there’s hardly any difference between the state of affairs in the developed and developing world. True, more than ever before, MR is facing threats from within and without, but we need to think positive! […]