Tag: Community Panel
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Research Communities and Market Research Rules
One of the questions I get asked quite often is whether or not research communities, such as MROCs…
11 December 2012
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Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,…
29 November 2012
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How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by…
27 November 2012
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Is the term MROC morphing?
When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it…
14 November 2012