My take on social media – Sue Cardwell

Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization for business success. Sue has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, New Zealand and works for Infotools. Sue is an inveterate blogger and self-confessed chart geek who loves creating new vizzes in her spare time. Click here to see a list of the other posts in this series. If you would like to contribute a post to this series contact admin@newmr.com. “Do you want to allow this app to post to Facebook?” No, I did not! I felt each new socially-connected service was an invasion of my private life. I was a classic lurker: someone who watches what other people post on social, but is shy about sharing. But I’m also a marketer. We get excited about the shiny new toys of social media. Gradually I found my barriers being broken down in favour of the benefits I gained. Time for a major attitude shift. As I gained confidence with social sharing, I made the decision to embrace transparency. I am who I am, and I’m happy for you to see […]