Tag: NPD

post image Blog Only a ‘few’ new products can succeed each year There seems to be broad agreement that in the large developed markets, for example the US, about 80%… 11 November 2013 post image Blog Is it a bad thing that 80% of new products fail? Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new… 7 March 2013