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Scientific Method

What is the scientific method, and how does it relate to insights and market research?

Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals have forgotten (or have never learned) the ‘scientific method’. However, there is usually very little discussion about what the scientific method is […]

Let’s protect the basic truths of market research methodology

I have just been reading an article about social media as a potential replacement for traditional market research on Research-Live and it made me want to scream!!! As the founder of NewMR I am a fan of new techniques, I […]

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