Appreciating Asia Pacific – Part 1

This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in the APAC region, typically spread over three or four separate trips – because I am convinced that this is where much of the future (especially in terms of commerce, marketing, and insights) is being made. Singapore Client Round Table I arrived in Singapore Monday evening and the week got off to a flying start with breakfast with my Vision Critical colleagues from Sydney and from our newly opened Singapore office, followed by a meeting with the CEO of Indian partner, Majestic and lunch with an insight community client, Google. The afternoon was devoted to a client round-table meeting where several of Vision Critical’s clients gather to hear a keynote presentation (from me on this occasion) and then spend time sharing their learning with each other. This event was hosted by Google in their superb offices overlooking the Marina area, with key contributions from SingTel, Sony and others. Client roundtable sessions are a great way for clients to share their experiences […]

The Secrets of Effective Presentations

Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market researchers and insight professionals these factors only address the symptoms rather than the core need. Market researchers and insight professionals give presentations for a reason, and in most cases the reason is to debrief a project or to pitch for a project. These presentations are not for entertainment (even though they should seek to be entertaining), these presentations are not just a ritual (although there are some elements of a presentation that should almost always be there). These presentations are there to achieve a business purpose, they need to be effective. What is an effective presentation? I think there are three key outcomes that define an effective presentation: They should make the audience want to hear from you again. They should communicate the key points you want to make. They should result in action. Making the audience want to hear from you again This is where things like engaging, timely, visual, amusing all come into play. As a presenter you […]