Some general rules about asking better questions in online surveys
In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects valid information.
Failing to Listen to the Research… on Research
Are you asking survey questions the way you were taught 20 years ago, or are you learning from recent ‘Research on Research’?
ESOMAR report confirms that surveys are in decline
Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the latest Global Market Research Report and it includes some interesting figures on data […]
When to randomise an answer list?
One of the questions I get asked fairly often is when should an answer list, in a survey, be randomised and when should it be presented in the same order to everybody. In my opinion, the key issue is to […]