The State of Research and Insights
NewMR is currently conducting the sixth wave of our State of Research and Insight study. We have conducted two waves in 2023, two in 2024, and this will be the second wave in 2025. The data collection will continue until the end of December, and the results will be shared in January 2026. We will share the results as a report and as a presentation.
If you would like to be sure to see the new report as soon as it comes out, then subscribe to the NewMR newsletter by clicking here.
If you would like to see the recording of the previous wave, then click here. If you would like to download the slides from the prior wave, click here.
We would like to thank NewMR’s sponsor, QuestionPro, for providing the software platform that we are using for this project.
Would you like to sponsor the Report?
We are offering options to sponsor the report, including adverts and the ability to add a paid comment page. If you are interested, please contact us.
Nice survey
I just see the numbers of older researchers retiring, the number of client-undertaken surveys, the inadequacy of many of those, the plethora of online surveys on pointless purchases or uses, diminishing response levels and willingness to assist market research among the population, and that other information and better data, will replace market research as we know it now.
Market research will follow the typing pools – an interesting historical footnote in future business texts of work types that emerged, grew, withered and died within a century of their establishment. Lamented by those who were market researchers and forgotten by everyone else.