New Approaches to Presenting Data

NewMR Event Presenting

New Approaches to Presenting Data – June 23, 2011

This event is now complete, more information soon.

12 presentations covering a range of approaches, in three sessions, with time zones for Asia, Europe, and America.

Click here to see presenting related videos.

Download a PDF Version of the programme here

Event Speakers

Asia/Australia Session – Sydney 3 pm to 5.15 pm (Auckland 5pm, Singapore 1pm, Mumbai 10.30 am)

  • Sue York, Trends in Presenting
  • Mike Sherman, Sevendots, Less is More: Getting Value (Not Just Reams of Data) From Your Research
  • Peter Harris, Vision Critical, Data Visualisation, enabling the one slide story
  • Ray Poynter, The Future Place, The strengths and drawbacks of Prezi

Europe/Africa Session – 11 am to 1.15 pm (Mumbai 3.30 pm, Paris 12 Noon, New York 6 am)

  • Ray Poynter, The Future Place, Understanding the role of data in a presentation
  • Tom De Ruyck, InSites Consulting, Infotainment – Going beyond the 30 minute debrief!
  • Ken Brewster, E-Tabs Ltd, Dashboards – the new PowerPoint?
  • Chris Morgan, Data Liberation –
    Interactive reporting and dashboards – knowledge from the trenches

Americas Session – 2 pm to 4.15 pm (London 7 pm, Seattle 11 am)

  • Ray Poynter, The Future Place, Combating ChartJunk
  • Justine Carleton Gage, Lextant, Insight Translation – Turning Data into Action
  • Nima Srinivasan, Added Value, Connectonomics – Online Connections of Women
  • Kathryn Korostoff, Research Rockstar, Using Social Media to Boost Market Research Learning: The Twitterversity Experiment

Event Details


Each speaker will present for 14 minutes, then engage in a Q&A for 10 minutes, and then join a panel discussion at the end of the session.

The presentations and recordings will be made available to attendees and others after the event.

Somra MBL Ltd
Of Dhaka, Bangladesh is the sponsor of the New Approaches to Presenting event, 23 June

Somra offers custom or syndicated, continuous and ad-hoc consumer and b2b research. They work for international, national and multinational companies. Somra is a Company Partner of MRS and all six key researchers of Somra are either members of MRS, or ESOMAR, or both, ensuring high quality and ethical standards of research.


Mike Sherman, Sevendots

Based in Hong Kong since 1997, Mike Sherman is an independent consultant with almost 30 years experience gained as a brand manager at P&G, marketing consultant at McKinsey & Company and most recently as Global Director of Insights and Knowledge Management at Synovate, a top 10 global market research agency.
He has an MBA with high distinction (Baker Scholar) from the Harvard Business School and Bachelors degrees from the Wharton School and College of the University of Pennsylvania. Mike has spoken at several ESOMAR conferences (Global Market Research Society) and published many articles in the McKinsey Quarterly relating to Asian and emerging markets marketing.

Ray Poynter, Managing Director, The Future Place

Ray Poynter

Ray runs The Future Place, a UK-based thought leadership consultancy, having previously held director level positions with The Research Business, Millward Brown, Sandpiper, IntelliQuest and Virtual Surveys. Ray is a frequent speaker and workshop leader for the MRS, ESOMAR, and AMSRS. He is the author of a chapter in ESOMAR’s Handbook of Market and Opinion Research (on the impact of technology) and is the author of the Data Analysis and Advanced Data Analysis modules of the University of Georgia’s Principles of Marketing Research course.
Ray’s mission is to make techniques accessible, to demystify the mumbo jumbo, to spread the joys of discovery, and to leaven this with a note of caution (both theoretical and practical). Recent awards include: MRS Conferences – winner of the best presented paper and special contribution awards at the 2007, winner of the special contribution 2008, nominated for the special contribution award 2009. BIG Conference – winner of the special contribution to conference award. ESOMAR – two nominations in 2009 for an ESOMAR Excellence Award, the Asia Pacific Conference in Beijing and the Online Conference in Chicago.

Ray is the author of The Handbook of Online and Social Media research, the leading guide in the area of the latest trends in market research. The Handbook is available from and (in both hardback and Kindle editions), also
from the ESOMAR and
websites. The Handbook is also complemented with a website to help keep the material current.

You can find Ray online via:
Ray’s Blog

Peter Harris, Vision Critical

Peter is one of Australia’s leading consumer experts with 22 years of experience in marketing, research and strategy planning across multiple sectors throughout Asia Pacific. At Vision Critical he is responsible for a growing team of technology enabled researchers and ensuring the quality output of all research and key client relationships within Australia and NZ. Peter is an AMSRS and AMI member, has held the position of AMSRS National President since September 2007 and is Qualified Practicing Market Researcher (QPMR).

Tom De Ruyck, Senior Manager ForwaR&D Lab @ InSites Consulting

Tom is Community Research Expert at InSites Consulting and responsible for InSites’ community activities in Belgium, the Netherlands and the UK. He is part of the R&D department, a team of 5 researchers who try on a daily basis to make market research more insightful for customers and more fun to participate in for respondents. Tom is invited frequently as a speaker at (inter)national congresses on market research. Recently, he won ESOMAR’s “Fernanda Monti Award” (Best Congress Paper 2009) as well as the American Marketing Association’s “4 under 40 – Emerging Leader of the Industry” award.

Ken Brewster, Director of US Operations, E-Tabs Limited

Ken is a Prince 2 qualified graduate in Mathematical Studies. He joined E-Tabs in Jan 2010 with 20 years of experience in the Market research industry and has held positions at MORI, where he developed the company’s CAPI facility; and then Ipsos where he developed a Data Delivery team to address client reporting needs. At E-Tabs, Ken manages their US office and is responsible for pin-pointing projects within client portfolios where automation would be most advantageous and collaborating with them to put an ROI plan into action. Ken is also leading the development of the new E-Tabs dashboard service.

Chris Morgan, Managing Director, Data Liberation

Chris, originally from New Zealand, has been working in IT for 30 years. Chris founded Data Liberation in 1992 building CRM and bespoke reporting systems for some of the largest UK financial service companies. Data Liberation moved into research in 1996 when it converted a traditional Market Research reporting system using proprietary binary file formats into a SQL based system. Over the years Data Liberation has created many custom built reporting systems, with the last 5 years almost exclusively focused on web delivery, giving Data Liberation a vast wealth of experience in not only what works technically, but also some knowledge in how to deal with some of the less technical problems (users). Data Liberation also has a paper scanning solution aimed specifically at the research industry allowing our clients a great deal more flexibility with paper based research. Data Liberation is based in Wimbledon.

Nima Srinivasan, Senior Vice President, Added Value

Nima Srinivasan is a Sr. Vice President at Added Value, a leading Brand Development and Marketing Insight Consultancy. Her 15-year career track includes work in advertising, brand building, market research (qualitative and quantitative) and PR. She has been published and quoted on seminal pieces of market research in various publications (AdAge, ARF, Quirks, Yahoo!, Memeburn, Marketing to Women, BlogHer, Worldnews, MomImpact etc.) In addition, she is a four-time Shine Award winner for “Best Client Relationship Development” and the WPPed Cream Consumer Insight Award, competing on a global stage.

She has a double Masters in Advertising from Newhouse, Syracuse University and Communications from NM Institute of Management Studies Mumbai. Unilever (for a wide range of CPG goods – Ponds, Surf, Close Up, Sunsilk), HEB (Texas-retail), CCM (in-depth equity study across 12 beer brands), AT&T, Yakult, Yahoo!, Martini Media, Toyota, Honda, Discovery Channel are some of her past and current clients. Custom segmentation, brand health tracking and thought leadership research are her core expertise. Currently, she is based in Los Angeles and is an active pro-bono brand consultant for the Taproot Foundation.

Justine Carleton Gage, Director, Insight Translations, Lextant

After developing an unrelenting passion for design research early in her career, Justine joined lextant with the motivation to advance the design research industry. Over the past 6 years she has been evolving and innovating improved methods to elicit the true needs and desires of consumers. She recently joined the Insight Translation team at lextant and is now focusing on exploring improved ways to communicate highly actionable, inspirational, and meaningful research findings. In her tenure at lextant, she has established productive partnerships with companies such as Procter and Gamble, Johnson & Johnson, American Eagle Outfitters, Nationwide Insurance, Cardinal Health, and GE Healthcare to solve both short term and long term product development needs. While her skills in design research span from creative methodology development to design sensitive translation of research findings, her passion can be found in continually developing new, innovative techniques to solve client needs both efficiently and effectively.


Prior to joining the design research community, Justine was a design consultant for Limited Brands providing product design and visual merchandising support. Before joining lextant, Justine worked with Sonic Rim clients such as Thompson Consumer Electronics as well as Microsoft to understand desired consumer experiences. She has been a lextant team member at since 2005.

Kathryn Korostoff, President, Research Rockstar

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on Amazon. She has been a featured speaker at American Marketing Association (AMA) and Marketing Research Association (MRA) events, and is frequently hired by clients to facilitate on-site market research workshops.

Kathryn is currently the founder and president of Research Rockstar, the only independent company dedicated to market research training (online and in-person). Prior to Research Rockstar, Kathryn completed the transition of Sage Research—an agency that she founded and led for 13 years—to its new parent company, Chadwick Martin Bailey.

Kathryn also serves on the Board of Directors of The Genesis Fund, a non-profit dedicated to providing services to children born with genetic diseases.

Contact Information:
508.691.6004 ext 705

Event Timeline

  • Call for Synopses Closes – 16 May
  • Programme published – 20 May
  • Presentations Due – 10 June
  • Rehearsals – 16 and 17 June
  • Event – 23 June

Some useful presenting related videos

You might find the videos below interesting and useful in the context of the Presenting event on 23 June 2011.

Hans Rosling

This TED presentation show how numbers can be brought alive in a presentation.

Lawrence (Larry) Lessig

The ‘Lessig’ method has it has become known is based on less in more. There are many Lessig videos on YouTube, but even though the sound on the one below is not great, it is my favourite inasmuch as it emphasises the minimalist and stark style that Lessig has pioneered.

Don McMillan

This comedy video highlights a wide range of common mistakes, it should be compulsory viewing for anybody who uses PowerPoint.