Training Day 2013
This year’s Training Day focused on the recently published ESOMAR book, ‘Answers to Contemporary Market Research Questions‘, edited by Ray Poynter and Sue York.
The event was sponsored by ESOMAR and is was held as two, 90 minute sessions, the first sponsored by Leichliter Associates and the second by SSI.
Session 1 – 3pm Sydney, 9:30 am Mumbai
Session sponsor Leichliter Associates 53z61
- Finn Raben and Dan Foreman – A view of the future from ESOMAR.
- Sue York – The Essentials of Mobile Market Research
- Sue Bell – Introduction to Qualitative Analysis – Finding the Story
- Ray Poynter – Update on Social Media for Research
- Suz Allen – The “So what?” test for clients: the art of a meaningful presentation
- Stephen Paton – Client Supplier relationships – A three legged race or a bicycle built for two?
Session 2 – 3pm London, 10 am New York
Session sponsor SSI – Survey Sampling International SSI
- Finn Raben and Dan Foreman – A view of the future from ESOMAR.
- Phyllis Macfarlane – An introduction to B2B Research
- Pete Cape – Better Questionnaire Design
- Dirk Huisman – An Introduction to Quantitative Methodologies
- Anouk Willems – MROCs – An introduction