Handbook of Mobile Market Research – Launch

Thursday, 11th September, 2014

• APAC, 4pm Sydney.
• Europe/America, 3pm London/ 10am New York.

Access the slides and recordings from our Play Again page.

The Handbook of Mobile Market Research is the prime reference for anybody interested in learning about how to use mobile devices in market research. The book has been written by Ray Poynter, Navin Williams, and Sue York and is available from Wiley, ESOMAR, and online bookstores.

By attending our virtual launch on 11th September, you can find out more about:

• Why mobile research is so important?
• What the key trends are?
• The extent to which mobile has already arrived
• The key new developments

The Sessions

The times and confirmed speakers for the sessions are shown below, with more still to add.

Sessions 1, APAC	Session 2 Europe/America
2pm Singapore, 4pm Sydney	10am New York, 3pm London
Sue York Ray Poynter Finn Raben Brian Fine Suz Allen Sally Joubert Peter Harris Don Marek	Ray Poynter Sue York Kristin Luck Mark Michelson Steve August Richard Owen/Niall Smith Jens Cornelissen Alistair Hill Mat Lintern Pete Cape Melanie Courtright Reg Baker

As well as being the launch of the book this session will be an invaluable briefing on why you need to be incorporating mobile into most of the things you do.

Sessions

There are two sessions for the launch, both on Thursday, 11th September, with the same core team, but different guests.

The session slides and recordings can be accessed from our Play Again page.

• APAC, Session 1, 4pm Sydney (which is 7am London, 11:30am Mumbai, 2pm Singapore).
• Europe/America, Session 2, 3pm London (which is 9am Chicago, 10am New York, 4pm Paris).

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