Abigail has more than two decades of experience consulting with bio-pharma and healthcare companies to develop global brand strategies and communications. She has helped to launch some of the world’s most successful blockbusters, as well as working with life-changing medicines for rare-disease and health tech start-ups.
She consults with companies to help them develop strategies and market offerings that fulfil changing consumer needs and preferences and fully engage them in end-to-end customer experience.
Abigail is passionate about understanding how data and technology are changing the needs and behaviours of customers and the consumerisation of healthcare. She is particularly interested in the application of voice technology within research and insights and regularly shares her thinking with the industry.