Adam Murphy

Adam Murphy

Curioso Australia


Former global insights leader @ ABInBev, 
Carlton & United Breweries and Nielsen
Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question.

Adam spent the past decade as a leader in global Insights & Innovation for ABInBev, and its Australian arm, Carlton & United Breweries. Prior to that Adam spent 12 years at Nielsen, specialising in new approaches to consumer segmentation, qualitative & shopper insights.

Always a challenger and innovator, in every role Adam has championed new consumer-centric global best practices to insights & innovation including a new human-centred Innovation philosophy at CUB; and a revolutionary global approach to consumer promotions, grounded in behavioural economics.

Adam has previously shared his passion for insights and curiosity in industry conferences, international universities like Columbia, Northwestern and Duke, where he was a Founding Board Member of the Duke University Center for Shopper Research.

In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.

Adam Murphy Curious Humans: the lost key to impactful insights