I am Ajanta Roy. Born and brought up in India. I am from Mumbai and have been living in Kolkata now for quite some time. I have been working as a Qualitative MR Consultant since the last 20 years.
I have used Semiotics on quite a few studies earlier and this was specifically to identify the significance of a Logo with reference to its Colour in the Agricultural Context ! Green was undoubtedly found to be the best and most appropriate colour that connoted positivity, wealth, celebration, success, good luck, auspiciousness and lots more. Black was a complete No..