Alison Doyle

Biography

I have a PhD in Cognitive Science with a specialization in Medical Imaging. My past work has used biometric sensors (electroencephalography (EEG) and eye-tracking) to examine how context influences decision making.  Recently, I brought my love for data and biometrics to ATB Financial where my team and I are using EEG, eye tracking, GSR, and facial expression analysis in our CX and UX research.