Douwe Rademaker is global CEO of Ipsos MarketQuest, responsible for foundational market and category research, strategic brand research, and marketing growth consultancy.
Douwe has worked on the agency side for over 25 years. He has worked in senior management roles at global research firms (Research International, TNS and Kantar) and strategic consultancy firms (McKinsey & Company) in Amsterdam, Tokyo, Paris and New York. He has advised many of the Fortune 500 companies on brand growth and innovation strategies. Douwe has written several articles on brands and consumer trends and is a graduate of the University of Groningen and UCLA.