Elina Halonen

The Irrational Agency UK


Elina Halonen is co-founder and partner at The Irrational Agency which combines scientific research in consumer psychology and behavioural economics with a pragmatic command of marketing strategy and objectives. An experienced researcher with a number of years in market research, she also conducts academic research on cross-cultural consumer decision making and regularly presents at international psychology conferences as well as running the leading psychology blog InDecision. Most recently, she won the 2012 International Journal of Market Research Young Research Writer Award for her work on developing an improved way to measure brand personality in differing cultural contexts.