Fran Cassidy has had over 25 years’ experience in the marketing sector- in agencies, as a client, and as a media owner. For 12 years she was Marketing Director of Carlton Television, part of the ITV network. She has also been Head of Marketing for major Outdoor and Cinema advertising companies. For the last 10 years she has run an independent marketing and research consultancy specialising in on line and off line media, marketing services and the entertainment sector, across Europe but also in US, Asia and Latam. Fran is also a Board Director of The Marketing Society in the UK. She also regularly chairs professional development courses for the European Group of Television Advertising Companies (EGTA) and has worked on the #IPASocialWorks project – the subject of today’s presentation – for over 18 months.