Helen Bakewell


Helen Bakewell is the Head of Strategic Research for AMP Capital Shopping Centres. AMP Capital Shopping Centres currently has a portfolio of assets worth over $8.2 Billion and a project pipeline valued in excess of $2.8 Billion for which Helen and her team are responsible for the management and delivery of economic, social and customer research.

A senior property market research executive with over 25 years of experience in the retail, residential and shopping centre industries, Helen is recognized as a leading expert on how Australian’s spend billions each year shopping.

Helen has broad corporate experience and founded a SME in 2002 which was recognized in the BRW Start Up Company list of 2006. The company was taken to a successful sale in 2011. AMP Capital Shopping Centres was a client of Helen’s company Directional Insights from 2002, and after the sale of the company Helen joined AMP Capital Shopping Centres in 2013.

Prior to founding Directional Insights Helen had spent 9 years at Lend Lease Retail establishing and managing their research department. Helen also had prior roles at Raine and Horne Commercial and Jones Lang LaSalle as a Property Valuer.