Jason loves coffee, riding his bike and Coopers Sparkling Ale. He is passionate about doing awesome research to support great branding, advertising and digital. Bored with traditional research he founded Square Holes at the end of 2004. Jason was frustrated with the less than sexy reputation of market researchers. He loved market research, but was hardly surprised at its bad rep, given the general lack of creativity and depth. His formative years in market research had been spent at TNS. From here he worked from graduate to beyond and was an active industry contributor.