John Bird is a market research and insights leader with experience spanning more than 70 countries. Throughout his career, he has helped organizations transform data into actionable business decisions across consumer insights, brand strategy, innovation, and storytelling.
Prior to joining Infotools, John held leadership roles at Kantar/TNS, Frito-Lay, and PepsiCo, working with global brands to better understand consumers and drive growth. Today, as EVP, Client Development at Infotools (an Ipsos Company), he works with organizations around the world to modernize insight delivery and unlock greater value from their data through Harmoni and AI-powered analytics.
