With more than 12 years of experience in online marketing research—and a background that includes executive and managerial leadership in sales, marketing, operations and product management—Tice brings a wealth of knowledge to his position as Senior Vice President of Client Development with Decipher.
With the Market Research Association (MRA), Tice served as a president of his local chapter, and as the online subject matter expert on a national level. He has also been involved in research-on-research (RoR) initiatives with the Advertising Research Foundation since 2009. Tice was a part of published research on the impact of routing and river sample at Authentic Response and is involved in new and ongoing RoR at Decipher. Tice is also a regular speaker at industry events, having presented at CASRO and MRA thus far in 2014. Currently Tice is focusing on expanding Decipher’s global client development staff and leading initiatives aimed at improving financial growth.
Prior to joining the Decipher team, Tice served as Vice President of Sales and Marketing at Authentic Response. At Authentic Response, he helped the company reach multiple successive years of double-digit growth. Prior to this, he founded the market research division for TechTarget and held marketing roles at Lycos. He holds a Bachelor of Science from Boston College.