Lori Reiser is a Principal Consultant with Advanis, a Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness. Lori’s work spans both the strategic and tactical. She has employed basic and advanced analytical techniques in studies focused on product design, pricing, stakeholder satisfaction, attitude & usage, segmentation, concept testing, and needs assessment. She has extensive technology and telecommunications experience, as well as work with public sector clients in health and transportation. She is particularly interested in bringing the consumer voice to the strategic table and has been doing so since joining the Advanis team in 1999. Prior to this, Lori was a consultant in the agri-food and small business sectors.
She currently serves as president of the board of directors of Ontario Natural Food Co-op, one of Canada’s largest organic product distributers.
Lori has presented with the MRIA (Ottawa Chapter, 2014), MRMW National Conference (USA, 2013) and the Virtual Festival of New MR (2014). Lori is a regular guest lecturer at Wilfrid Laurier University and the University of Guelph. She will be presenting at the Quirks Event in February 2016.
Along with her consulting work, Lori is responsible for social media at Advanis, and tweets @LoriReiser, and @AdvanisInsights.