Expert in marketing research and data analytics with 35 years experience in the disciplines with diversified areas in terms of industry, methodology, marketing theme, etc.
Joined Nissan 2003, developed global marketing research scheme and mROI assessment scheme first ever to Nissan, led cross functional activities for process restructuring for product development and project management, and managing global MR function while designing its future vision.
Before joining Nissan, worked for Intage Inc., managing diversified areas of customer research projects and CRM initiatives in terms of industry, methodology, strategic implications, etc.
Leading a voluntary group of industry leaders in Japan MR society.
Offers presentations and lectures at universities and industry seminars including ESOMAR
MBA, Kellogg Graduate School of Management BA in Sociology, Doshisha University