Neil Gains

Tapestry Works Singapore

Biography

Neil Gains set up TapestryWorks in 2010 to help clients weave richer connections between people and brands. He is the author of Brand esSense: Using sense, symbol and story to design brand identity, published by Kogan Page in 2013, and is an Associate Fellow of the Institute on Asian Consumer Insight hosted at Nanyang Technological University in Singapore.

Neil has lived in UK, Indonesia, China and Singapore and has a doctorate in consumer psychology and sensory science from Reading University. He has worked extensively in Western and Eastern Europe for Cadbury Schweppes and in Asia for AMI/Synovate, across a range of different industries.

Neil also writes and trains on behavioural science, psychology, semiotics and experience design and loves food, travelling, detective novels and sharing ideas.