Robert Moran is responsible for leading Brunswick’s insights function in the Americas. With 17 years of experience providing clients insight-driven strategy, he delivers senior-level counsel drawing on his extensive knowledge of market and opinion research, corporate reputation, message development, issues and crisis management, strategic foresight and brand positioning.
Robert is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in “Leading Edge Marketing Research; 21st Century Tools and Practices,” “The Shape of Marketing Research in 2021” in the Journal of Advertising Research, and “The Rules of Engagement; Lessons learned from creating an MROC for Millenials” in Quirk’s Marketing Research Review. He is the founder of the Future of Insight Project, an initiative that explores innovation and trends in the research sector. He is an expert on public opinion research and frequently writes at pollster.com, lectures on American public opinion for the US State Department’s International Visitors Program, and has appeared on Aljazeera to discuss American public opinion.
Robert has consulted and spoken on business and industry futures and has extensive training in the field of strategic foresight, having attended both the University of Houston’s Strategic Foresight program and Oxford’s future-facing Scenarios Programme. Titled “Rateocracy and the Future of Corporate Reputation”, his thinking about real-time rating systems was recently published in The Futurist magazine. He is a member of the World Future Society.
Robert was previously President of StrategyOne’s US operations, Edelman’s strategic research consultancy, where he led StrategyOne’s $20 Million US operations across 3 business lines, 8 offices and 70 employees. In July 2011 StrategyOne was named the 5th fastest growing major US research firm between 2005 and 2010 by Inside Research.
Prior to StrategyOne, Mr. Moran was Vice President at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies. He has worked across sectors and geographies with clients that include: Visa, Walmart, SC Johnson, Humana, Monsanto, DuPont, Boeing, Ingersoll-Rand, Mubadala and the United Arab Emirates.