Roddy serves as Senior Delivery Manager and Mobile Research Expert at Research Now. In this role, he focuses on mobile research methodology, design and analysis. For nearly ten years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research at a full-service research company prior to turning his primary focus on mobile-enabled research. Roddy holds a Master of Arts from Boston University and has an extensive academic background in the social sciences.