Sabrina Schöder

Happy Thinking People India


Based in Mumbai since 2008 Sabrina heads the Happy Thinking People Asia-Pacific office headquartered in Mumbai.

Her professional experience includes a wide range of multinational studies with strong focus on developing and emerging markets in the Asia-Pacific region.
With her educational background in marketing, communication and economics, Sabrina spearheads the strategic consulting for brand- and research strategy along with complex research designs for innovation and design thinking.

In her last 10 years in India, Sabrina has helped leading companies in FMCG, fashion, pharmaceutical and technology to grow in the Indian market through inspiring consumer insights and novel ways of thinking.

Sabrina believes that India is one of the most challenging and fascinating markets that holds more than meets the eye.