Steve Phillips

Biography

Steve is the Founder, Chair and Chief Innovation Officer of Zappi. Zappi is a pioneering technology company in the Insights world that empowers companies globally with the data and insight to inspire and validate their ideas. Zappi has been using AI since it’s inception but has recently led the way in using new models to extract more insight and value from research data and Steve has focussed a lot of his time in building these new AI first capabilities.

Steve is also the co-author of the Amazon No.1 bestselling book “The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage”. Written with Ryan Barry, President of Zappi, along with Stephan Gans and Kate Schardt from PepsiCo, this book aims to empower organizations to overcome market research challenges and achieve true consumer-centricity by predicting changes in consumer behavior before they happen.

In his spare time Steve is passionate about helping to move the world of insights onto a fully sustainable pathway. He is Chair of the MRS Sustainability Council and also works with ESOMAR to help embed sustainability into the world of research.