Steven Debaere is Ph.D. candidate in marketing analytics at IÉSEG School of Management (LEM-CNRS) of the Catholic University of Lille in France. His ongoing research focuses on the exploitation of social media data to improve a company’s product strategy. Predictive modeling methodology is the central topic within his research projects. Steven holds a master’s degree in Computer Science Engineering from Ghent University and a master’s degree in General Management from Vlerick Business School, both located in Belgium. He is highly interested by the impact of data on a company’s decision making process and business performance.