Vanessa Oshima

Heart-Data Japan


A New Zealand native, Vanessa has worked in the field of research and innovation for over 15 years. Vanessa has lived in Japan for over 20 years. Vanessa does not stand still and is always looking for ways to improve the status quo, to think in the process of what do I know – so what does that mean – now what do I do?

Unafraid of exploring the newer methodologies in an effort to be ever better, Vanessa has a strong passion for the end to end process of research, innovation and entrepreneurial thinking. From Discovery Research to early prototyping to launch she has worked through all the processes and been involved with many successful launches in Japan as part of the insights and strategy teams, and brand manager for Coca-Cola, Phlip Morris and Nike.

She is the founder of heart data INC, a marketing strategy company focused on putting the consumer at the heart of the data, creating strategies that are future forward and resonate with the consumer across emotional and functional needs.