Yini Guo is a researcher for Facebook’s North America consumer insights practice, Facebook IQ. She focuses on understanding people’s behavior through Facebook data and a mix of quant and qual methodology. Since joining in 2015, Yini has developed research across audience segments, verticals and devices. Prior to Facebook, Yini worked in SapientNitro as a Data Analyst in their Marketing Analytics & Strategy team. She holds an MS degree in Integrated Marketing Communications from Northwestern University.