To access the slides, click here
To access the slides, click here
Making the most of Pinterest: lessons from DIY home décor
Skye Winslow (Listen + Learn Research), Jeremy Hollow (Listen + Learn Research)
Are you taking advantage of Pinterest to draw rich business insight? Brands that aren’t paying attention are missing out on an opportunity to spot green shoots and understand their customer journey. We’ve designed a human-based, qual approach to analyse Pinterest posts. It’s the first of its kind and it’s tailored to give comprehensive and true-to-life insights about customers and their world. To show how brands can apply this methodology, we’ve deep-dived into DIY interior design on Pinterest. Join us to find out more about the main trends, changing audience expectations and unmet needs on the platform.
