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Lead with Insights, Break Stereotypes
Kanika Malik (Brandscapes Worldwide)
MR is helping brands empower their female audience through advertising in three ways -1) Measuring shifts in sentiments and conversations over time to understand WHAT NOT to say (and WHAT to say)
2) Understanding HOW to communicate, so that the message resonates, inducing a sense of empowerment, positivity and inspiration
3) Encouraging brands to create Ad platforms that redefine the status quo, promote collective betterment and cross boundaries in their appeal
Borrowing learnings from some of the global women empowerment campaigns that set an example, Kanika Malik of Researchscape, India, proves the power of MR in creating brand impact.
