People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity

Adrian Morgan, Steve Nutall (Colmar Brunton)

All recordings

Related

Doing More with Less: Getting Greater Value from Mobile QuantSlidesDoing More with Less: Getting Greater Value from Mobile Quant17 July 2014Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price SensitivitySlidesMalleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity17 July 2014The ‘science’ of creating good graphsSlidesThe ‘science’ of creating good graphs17 July 2014When is Less More?SlidesWhen is Less More?17 July 2014How many significant digits should you display in your presentation?BlogHow many significant digits should you display in your presentation?Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers.…27 August 2018Is it time for market research to ditch the ritual of the Null Hypothesis?BlogIs it time for market research to ditch the ritual of the Null Hypothesis?From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.…9 December 2017