Measuring online impacts using behavioral data

Julia Jenks (Motion Picture Association (MPA)), Benet Boix (Netquest)

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Click here to access the slides

Measuring online impacts using behavioral data
The presentation discusses a methodology for using behavioral data to measure the impacts of events that change online behavior. A specific use case from the Motion Picture Association is shown, using the power of #NetquestData.

The Presenters
Julia Jenks, Vice President, Worldwide Research & Analysis, Motion Picture Association
Ben Boix, Managing Director US & Canada, Netquest

All recordings

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