How Narrative Intelligence can unlock deeper social insights
Oryelle Clements, Associate Research Director, Pulsar
Social listening provides both scope and specificity, but can sometimes feel like it’s attempting to freeze evolving narratives and dynamics in place. Narrative Intelligence, meanwhile, enables us to understand social behavior and perspectives as they actually are: fluid, dynamic and constantly mutating.
In this session, Pulsar Research Director Oryelle Clements explains how narratives can provide a springboard into understanding the emerging category of AI and beauty. How can narratives allow us to immediately get a sense of a given topic? How can it show us where to direct further research? And how can spotting the differences between public and media narratives reveal both risk and opportunity?

How Narrative Intelligence can unlock deeper social insights – Oryelle Clements

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