New Thinking in Qualitative Research

Ambreen Aziz, Kath Rhodes ‘Person 1st Research’ delivering person-centred approaches and deeper insight
Casey Bernard, Katrina Noelle 3 Ways for Insights Professionals to Leverage Virtual Collaborative Whiteboards
Hannah Rogers Innovating with Impact – Amap: Attributes Mapping (AMap) to shorten NPD timelines
Skye Winslow, Jeremy Hollow Making the most of Pinterest: lessons from DIY home décor