Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection
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Games, Gamification and Playful Experiences in Marketing: AdverGames as a mode of data collection
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
