Is Innovation The Cure For The Respondent Blues?
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Is Innovation The Cure For The Respondent Blues?
We recently conducted the GRIT CPR Study, a global study with consumers on their view on market research as well as the bi-annual GRIT study among research buyers & suppliers. Were the major findings in either of them connected? Lenny Murphy of GreenBook will explore that question and unveil the results for the first time anywhere!