What Women Want (Hint: It’s Not Hello Kitty)
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What Women Want (Hint: It’s Not Hello Kitty)
Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it’s important for brands to understand and support women, particularly as more and more female consumers control the household decision making process, and a 1/3 of the global economy. Charlotte also shares the results of her research when it comes to women and their thoughts on branding and advertising.
