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Big Consumer Data: the Promise, the Overpromise, the Opportunity

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Mike Sherman Festival of NewMR 2017

A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”. Mike agrees and will discuss how, despite advances in hardware and software, the promise of Big Data has yet to materialize.

Click here to access the slides

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Mike Sherman

Mike Sherman

Marketing, Customer Insight and CRM/Big Consumer Data Expert Hong Kong SAR, China
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