“For Real!” – Research in Unusual Spaces and Places
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Happy Thinking People Skills For A NewMR World 2016
The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed to access the raw emotions, unfiltered reactions, even implicit motives by applying key principles of ethnography and geo-psychology: going to the places and spaces where our participants are feeling, seeing, browsing.
