Real qual for real Research and Development
Click here to access the slides
Real qual for real R and D
Real qual isn’t just focus groups. It doesn’t have to be IDI’s. It can be digital, it can be agile. It’s about the depth of understanding and the actionability of insight. It’s about recognising that moment of consumer truth, exploring it in full and providing R&D teams with specifics – rules and toolkits on exactly how to build market leading products.
